SCHWARZ IT.

RECRUITING CAMPAIGN

  • Production.
  • Agency.
  • Client.
  • Director.
  • Silbersalz Film
  • Silbersalz Film
  • Schwarz Dienstleistungen
  • Hagen Wagner
  • DIRECTOR OF PHOTOGRAPHY.
  • EDITOR.
  • MUSIC.
  • PHOTOGRAPHER.
  • Thomas Bergmann
  • Jannis Dornheim
  • Claudio Puntin, Moritz Draht
  • Michael Colella

SECRET MISSION

RECRUITING

How do you raise employer brand awareness and fill over 300 vacancies? – With a strong tailor made campaign!

Optimized for Paid Media the spot is intriguing within the first seconds. There is no time to think
about the skip button. Shot on 35mm film, the spot feels like it’s a scene straight from your favourite movie.
A group of hackers and cyber specialist meets in a secret underground location to plan a big mission,
but their client has got a surprise up his sleeve.

With 1.2 million views on youtube and a phenomenal viewing rate, the campaign was a big success!
In December 2019 the campaign won the Commercial Film Award of Baden-Württemberg.

INTRODUCING

STRONG CHARACTERS

It’s not only flashy images and cool music, our campaign relies on its memorable strong characters.
Each of them represents a special departement within the SCHWARZ IT.
They are explored further on the career website.

Our characters assemble on the keyvisual in good old movieposter fashion for out of home marketing.
And yes – for recruiting fairs there is a lifesize stand-up display version of the keyvisual!