A FUN VIKING SPOT TO
RAISE BRAND AWARENESS.
KISS Stuttgart is a contact center for over 500 different support groups. They can connect you to the right people
and help you find the help you need.
Support groups tend to have a stigma associated with them that KISS wants to remove.
The goal was a campaign that raises awareness, informs people about what KISS offers and removes the „uncool“ stigma,
that support groups have. We wanted to entertain the viewers in an easily accessible and unconventional way.
The online campaign geo-targeted people in and around Stuttgart. Also it was played at regional cinemas
before movie screenings.
BACK TO THE ROOTS
SHOOTING ON 35MM.
For the story and setting shooting analog was the perfect fit. We played with the feel of classic Hollywood big budget
feature films set in the viking era. We found a beautiful location in bavaria and built a viking village set.
For the technicalgeeks out there: we shot on an Arriflex LT & 235, with anamorphic ZeissMaster Primes
on Kodak Vision 3 material.
THE STORYTELLING CAMPAIGN
LET KISS HOMEPAGE VISITS SKYROCKET.
The online campaign geo-targeted people in and around Stuttgart and got 480.000 views. Also it was played at regional cinemas
before movie screenings. Because the Vikings campaign was such a big success, it has been adapted for KISS support groups
in four more cities and the state of Niedersachsen.