#WIRSINDLIDL

RECRUITING CAMPAIGN

11 HEROES

11 PORTRAITS

11 STRONG STORIES

Lidl is all about the people that work there. Personal, authentic and honest – in eleven portraits
our heroes share their stories and take the viewer on a journey into their work life.

Explore all the different departments of the biggest discounter on earth. As a social campaign this
is the perfect toolkit for target-group-specific ads on social media and paid media.